As part of the mobile transition, Google last month overhauled its search-recommendation system to favour websites that are easier to read and load on smartphones. That change, known as ‘Mobilegeddon,’ prodded millions of websites to make changes to ensure they work well on smartphones to avoid being demoted in Google’s search results.” Daily Mail 

Google loves responsive websites

If you own a small business and want to generate free leads from Google you are probably aware that you need a Google places listing. Most importantly, you need to be seen and that means having a site that appears in the Google “3-pack”.

What is the Google “3-pack”?

google 3pack

Only the 3 most relevant businesses will appear automatically in a Google search after the paid advertising and the vast majority of potential customers will choose one of these 3 listings. The best way to ensure that you appear in this top 3 is to have a state of the art responsive website which will adapt depending on what device it is being viewed upon. Our websites use the latest responsive technology which Google loves and will boost your site in to the top 3 search results

Mobile devices now account for over 50% of website traffic and the figure is even higher for local searches. If your site isn’t optimised for these devices the probability is that the visitor will leave and head to one of your competitors.

How can you ensure you capture these eager customers looking for your services?

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Our responsive websites adapt to work on any device enabling the user to navigate seamlessly around your digital shop window. They also include “Tap to Call” enabling potential customers to contact you with the push of a button and a “Contact Form” is displayed prominently on the front page if that is the preferred method of communication.

Google Maps integration lets them locate your premises directly from the website whether they are using a desktop or mobile device.

Our websites are designed to work on any device they are viewed upon which in effect could double the number of leads you gather compared to that of your traditional website.

How do you make a potential lead into a customer?

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Invite them to make contact with you

 Don’t just attract visitors to your website – help them to leave as a customer

It is essential that your website is engaging from a business point of view and it must have multiple call to action prompts. We have made the contact process for a customer as simple as pressing a button. 

  • A “Tap to Call” button in the middle of the screen when a smartphone user visits your site making contact a one tap process. 
  • A “Contact Us” form can be completed from the homepage for customers who require further information or a written quote.
  • At the foot of the homepage is a further “Tap to Call” that can be used once the lead has the relevant details from your website.

The potential customer is prompted 3 times to contact you if they are using a smartphone and in most cases people contacting you in this way will take action.

Our responsive websites also come with the following;

Google Maps integration 

Responsive photo gallery

Contact page

Social media integration

Responsive slider

Desktop

If you are using a desktop or laptop computer visit this link to see the website in more detail. To see how the site looks on a smartphone visit this link.

Smartphone/tablet

Visit this link to see how your mobile visitors are treated with our fully responsive website.

Good leads are the lifeblood of any small business so make sure they are treated as they expect to be each time they require your services or you might be saying goodbye to them forever.